Foodstuffs
Lead Digital UI Designer
As the lead product designer my role involved owning the app design experience vision and user interface design for New World app. My main focus was the creation and launch of new loyalty features and functionality, which were launched to millions of New Zealanders who use the app.
Wins
Redesign of New World app home screen
Design and launch of Games & Rewards
Design and launch of Challenges
Design system setup and maintenance
Mentoring other designers
